STARTUPS AND STORY TELLING — TEN (10)+ YEARS OF CONSISTENCY ON ENTREPRENEURS SUPPORT- MOST INFLUENTIAL MEDIA GURU NOW TURNED TECH MEDIA INVESTOR
STARTUPS AND STORY TELLING — TEN (10)+ YEARS OF CONSISTENCY ON ENTREPRENEURS SUPPORT- MOST INFLUENTIAL MEDIA GURU NOW TURNED TECH MEDIA INVESTOR
1. Boemo Dibeela Nyadza is an exceptional media analyst, strong strategic media planner and pragmatic media startup project manager who has for the last ten (10) + years consistently delivered results for the Botswana startup ecosystem while contributing with excellence. Her work has been regularly recognized publicly everyday in Botswana for developing innovative cost-effective media approaches that streamline commercial processes to enhance operational performance for startups, creatives and innovators.
2. Everything about our success stories that has been profiled in Botswana is thanks to the Angel Investing character that is Boemo Dibeela Nyadza. Today, we were reminded that while success has knocked on our doors and our work is significant, it doesn’t determine Success, there are a lot to equally focus on- bringing those that believed in us and helped tell our story. In my insights you can look forward to hearing more about how entrepreneurs and stories are enabling the African tech ecosystem and we give you examples of what local angel investors like Boemo have done significantly for our business NGWANA AFRICA since 2013 and how that validated our fundraising and product traction.
3. For early stage companies and startups, story telling is part of success metric and by experience it is really about how innovative founders expect their startup will be in the future. For this to happen there needs to be story that needs to sold to the public through media channels.
4. Every startup story is unique and every success story matters. Startups are changing the rules of internet economy game. Anyone who ignores this fact will miss out on being part of the future that is built today. You will find stories of grit & passion, of ingenuity & resilience.
5. startup unicorns are associated with scripting stories of their own but through supported media platforms- this is where media angel investors play a significant role . Disrupting business models, pushing the limits of tech-enabled solutions, solving larger socio-economic problems etc these startups stories validate a lot of fundraising processes. Don’t downplay the scripting of success stories of innovation in any market.
6. Video is here to stay. Startups building for the future need to know this fact- how your startup can reach the right audiences and capture their attention with video on WatsApp, Metaverse, Google and YouTube. No where is the rise in digital adoption and streaming more prevalent than on platforms, where silos between digital and broadcast have been broken down. A good example for African startups to benchmark for platform strategy- 100M People watched YouTube and YouTube TV on their TV screens in the US in 2021 alone!
7. No country develops without investing in innovation…It takes a community to enable a #startups to thrive. Three pillars are key a. Entrepreneurs/Innovators b. Venture Funding/Support c. Success Stories.
8. Startups if connected to media investors don’t need waste their most powerful asset. Automatically tracking your media networks transactions + relationships, with actionable intelligence to move your startup forward is key. Value invest in your media networks. Media should be seen a board or advisors or investors in your startup.
Keep building!
NGWANA AFRICA
